1968 Conservation
By: Looart Press, Inc.
Date: 1968 (printed) Colorado Springs
Dimensions: 21 x30 inches
This is an inspirational poster published at the height of the 1960s "Green Movement," celebrating the notion of environmental conservation with a quote by John F. Kennedy, the 35th American President.
The conservation movement really began with the 1962 publication of Silent Spring by Rachel Carson that brought to light the reckless use of the pesticides that were wiping out populations of birds, insects, and other animals. Presidents Lyndon Johnson and Richard Nixon followed in Kennedy's footsteps by focusing on environmental regulation and creating the EPA the same decade this poster was published.
John F. Kennedy is quoted in the work as follows, "Conservation is in the final analysis the highest form of national thrift."
Looart was founded in 1947 by Orin Loo out of the family garage, whom had early success creating greeting cards. Orin's wife Miriam then started a company called Current that sold “Post-A-Notes” in bulk to local churches advertising them as a fundraising item. In the 1960s Orin and Miriam’s sons, Dusty and Gary merged the two companies to for the Looart Press which would produce remarkable travel posters and prints among other items until the business sold in 1987 for $115 million.
Condition: This vintage poster is in A condition on pristine, high-quality poster paper.
Inventory # 92036
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