1968 Broadmoor

By: The Looart Press

Date: 1968 (printed) Colorado Springs

Dimensions: 21 x 30 inches (53.5 x 76.25 cm)

This is an original 1960s vintage poster of the Broadmoor ski resort in Colorado Springs, Colorado. The poster shows a skier on a mogul run and the chairlift running overhead. At the top of the poster is the title text “Ski Broadmoor” in a red serif font. 

Ski Broadmoor was a resort built and operated by the Broadmoor Hotel in Colorado Springs. It first opened in 1959, and was sold to the city of Colorado Springs in 1986. It was subsequently sold to the Vail Ski Resort in 1988, and was soon closed permanently in 1991 after Vail failed to make profits - and to eliminate competition with other resorts along I-70. The lack of heavy snowfall in Colorado Springs caused the owners of Ski Broadmoor to produce the majority of the mountain’s snow with a $200,000 snow-making machine they called the “Phenomenal Snowman.”

With beautiful coloring and fine composition, this vintage print of the Ski Broadmoor is a beautiful example of a 1960s travel poster.

Looart was founded in 1947 by Orin Loo out of the family garage, whom had early success creating greeting cards. Orin's wife Miriam then started a company called Current that sold “Post-A-Notes” in bulk to local churches advertising them as a fundraising item.  In the 1960s Orin and Miriam’s sons, Dusty and Gary merged the two companies to for the Looart Press which would produce remarkable travel posters and prints among other items until the business sold in 1987 for $115 million.

Condition: Poster is in A+ condition, stored for decades with no bends, folds, tears, or holes. The condition of this poster can easily be described as like-new, museum quality. 

Inventory #92023

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