By: The Looart Press
Date: 1968 (printed) Colorado Springs
Dimensions: 21 x 30 inches (53.5 x 76.25 cm)
This is an original 1960s vintage poster of the Aspen ski resort in Colorado. The poster shows skiers superimposed onto each other while racing down a hill. Layered on top of them are circles of red, yellow, and blue. At the top of the poster is a yellow band with the title text “Aspen” shown in a lowercase black font.
Aspen Mountain ski area was founded in 1946 by Walter Paepcke. When it began operations on December 14, 1946, it had the longest chairlift in the world. Paepcke, an industrialist from Chicago, founded the Aspen Skiing Company and the Aspen Institute. These institutions dramatically transformed the town into an internationally known resort town and popularized the sport of skiing in the United States.
With beautiful coloring and fine composition, this vintage print of the Aspen ski area is a beautiful example of a 1960s travel poster.
Looart was founded in 1947 by Orin Loo out of the family garage, whom had early success creating greeting cards. Orin's wife Miriam then started a company called Current that sold “Post-A-Notes” in bulk to local churches advertising them as a fundraising item. In the 1960s Orin and Miriam’s sons, Dusty and Gary merged the two companies to for the Looart Press which would produce remarkable travel posters and prints among other items until the business sold in 1987 for $115 million.
Condition: Poster is in A+ condition, stored for decades with no bends, folds, tears, or holes. The condition of this poster can easily be described as like-new, museum quality.
1200 W. 35th Street #425 Chicago, IL 60609 | P: (312) 496 - 3622