1968 New York
By: The Looart Press
Date: 1968 (printed) Colorado Springs
Dimensions: 21 x 30 inches (53.5 x 76.25 cm)
This is an original vintage travel poster by Colorado Springs-based company Looart Press, produced in the late 1960s.
The print shows a bird's eye view of Manhattan at twilight, as the lights of the skyscrapers begin to illuminate the sky. This poster was produced at a time of markedly fewer tall buildings and when New York City was one of the few true cosmopolitan centers of the United States. Nicely positioned in the upper left corner is the title text, reading simply "new york" in all lowercase. The image is bisected on the central axis by the horizon, dividing the image into two sections: city and sky. The negative space of the sky offsets the chaotic and bright lower half of the image.
Looart was founded in 1947 by Orin Loo out of the family garage, whom had early success creating greeting cards. Orin's wife Miriam then started a company called Current that sold “Post-A-Notes” in bulk to local churches advertising them as a fundraising item. In the 1960s Orin and Miriam’s sons, Dusty and Gary merged the two companies to for the Looart Press which would produce remarkable travel posters and prints among other items until the business sold in 1987 for $115 million.
Condition: Poster is in A+ condition, stored for decades with no bends, folds, tears, or holes. The condition of this poster can easily be described as like-new, museum quality.
Inventory #92000
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