1950s Winter Sports Switzerland Irish Air Lines
DESCRIPTION
This playful and eye-catching vintage poster was created in the mid to late 1950s to promote winter travel to Switzerland with Irish Air Lines (Aer Lingus) as an effort to increase outbound tourism among Irish travelers, capitalizing on the growing accessibility of European ski holidays.
Designed by illustrator Richard Negus, the artwork features a cheerful, cartoon-style skier dressed in a bright red sweater with a snowflake pattern, blue cap, and oversized sunglasses. With skis over his shoulder and a beaming expression, the character marches forward under stylized orange tree trunks and swirling ski tracks, all set against a clean cream background.
Bold typography promotes “Winter Sports Switzerland” and “Irish Air Lines,” highlighting the airline's seasonal routes connecting Ireland to popular alpine destinations such as Zurich, Geneva, and St. Moritz. The charming design reflects the mid-century modern aesthetic, lighthearted, graphic, and geared toward the excitement of international leisure travel.
CONDITION
1200 W. 35th Street #425 Chicago, IL 60609 | P: (312) 496 - 3622