{"product_id":"high-lights-on-lower-manhattan","title":"1935 High Lights on Lower Manhattan","description":"\u003cp\u003eThrough an eye-catching pop-up model, claims of stability since time immemorial, and promises of proximity to power, this brochure advertises the Trinity Buildings as a vacant headquarters for the next financial powerhouse to move into Lower Manhattan.\u003cbr\u003e\u003cbr\u003eThis map's eye-catching focal point is a pop-up model of the Trinity Buildings abutting the Trinity Church Yard, a desirable patch of greenery amidst the otherwise concrete environment of Lower Manhattan's Financial District. In mapping the surroundings of the building, it cuts through irrelevant noise to highlight the office building's primary selling point: proximity to power. All buildings housing power players that tenants of the Trinity Building could conveniently meet with or even bump into on the street are here named. Those outside the world of finance, however, are deemed irrelevant and not worth naming (barring, oddly, the New York Aquarium). Grey-shading buildings mark private institutions such as Chase National Bank, US Steel, and J.P. Morgan Co. while orange-shading is reserved for non-leasable space as the Federal Reserve, New York Stock Exchange, and again, oddly highlighted, the aquarium. Included also are the subway and \"el\" train stops less than a block from the Trinity Building—ideal for commuting from quiet, upper-class suburbs in New Jersey or Connecticut.\u003cbr\u003e\u003cbr\u003eOnce the pop-up model does its attention-grabbing work, the map then compliments it with copy putting in language the same selling-points of proximity to power and public transport that the map communicated visually. The copy's basic message comes down to: \"Anybody who's anybody in finance is in New York City. Always has been, always will be.\" The city is painted as a financial nexus whose reliable draw of talent and capital since its founding in 1638 makes Lower Manhattan \"the most stable district in the world.\" Access to these resources and inclusion in the district's social networks are what makes \"the prestige of a New York address [an] asset no firm can afford to disregard.\" The region's draw also comes in part from the sheer density of development and population—a point made in the map's boasting of the 24,000,00 square feet of office space that the region houses and the 668,000 employees who daily commute there.\u003cbr\u003e\u003cbr\u003eThough the copy mostly sells the Trinity Buildings on the prestige of the Financial District, its scope occasionally narrows to the buildings themselves. Careful never to disparage their neighbors or paint themselves as the best in the neighborhood, the copy merely prides the Trinity Buildings on upholding the high standards set by their peers. They're painted as a timeless institution having \"cater[ed] to the highest class of tenantry\" since time immemorial. They have \"\u003cem\u003ealways\u003c\/em\u003e been popular among those who appreciate prestige, for the address 'Trinity Buildings' has come to be known as a hallmark of quality.\" The most specific the map gets of the building's layout beyond vague claims of their standards being kept to \"a consistently high plane\" are two example floor plans, one for each building.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003eA District on the Eve of Erasure\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003eAlmost every structure the map singles out as permanent was gone within a generation. Both elevateds came down by 1942. The Aquarium at Castle Clinton closed in 1941, the Produce Exchange fell in 1957, the Singer Building in 1968, and the Hudson \u0026amp; Manhattan Terminal was cleared for the World Trade Center. The brochure sold Lower Manhattan on being the one district that does not change, and illustrated the argument with a street plan that had perhaps twenty-five years left.\u003c\/p\u003e","brand":"New World Cartographic","offers":[{"title":"Default Title","offer_id":43477375647805,"sku":"13364","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/9705\/files\/13364b_d335979a-c00e-45ff-94f0-4ceaea0f2a5e.jpg?v=1788888240","url":"https:\/\/nwcartographic.com\/products\/high-lights-on-lower-manhattan","provider":"New World Cartographic","version":"1.0","type":"link"}