Date: 1945 (circa) Philadelphia
Dimensions: 22 x 17 inches (56 x 43 cm)
This is a WWII era screen-print poster for Philco, also known as the Philadelphia Storage Battery Company. Established in 1906, Philco spearheaded early battery, radio, and eventually, television innovation and production.
Shortly after the attack of Pearl Harbor on December 7, 1941 Philco garnered military contracts and quickly converted their manufacturing facilities to support the war effort. The company helped research and produce radar, radios, batteries, and other electronic equipment, as well as proximity fuses for artillery shells.
The posters produced for Philco were not made for public consumption, but rather likely hung in and around their manufacturing facilities, engineering labs, and offices to boost morale and encourage their employees to maintain the highest standards of "Philco quality."
This present example was made to encourage workers to purchase war bonds through their payroll deduction in an effort to raise a company goal of $500,000 for the 7th war loan drive. The Seventh War Loan Drive started just days after V-E Day, running from May 14, 1945 through June 30, 1945. Initially, the goal was to raise $14 billion, but that was far exceeded with the drive collecting over $26 billion.
Condition: Poster is in B+ condition, offering bright colors on mostly clean paper. There is some discoloration near some corners and outer margins. The screen print poster is backed to a sturdy card stock, likely as issued.
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