Date: 1945 (circa) Philadelphia
Dimensions: 22 x 17 inches (56 x 43 cm)
on the home stretch... MAINTAIN PHILCO Quality
This is a WWII era screen-print poster for Philco, also known as the Philadelphia Storage Battery Company. Established in 1906, Philco spearheaded early battery, radio, and eventually, television innovation and production.
Shortly after the attack of Pearl Harbor on December 7, 1941 Philco garnered military contracts and quickly converted their manufacturing facilities to support the war effort. The company helped research and produce radar, radios, batteries, and other electronic equipment, as well as proximity fuses for artillery shells.
The posters produced for Philco were not made for public consumption, but rather likely hung in and around their manufacturing facilities, engineering labs, and offices to boost morale and encourage their employees to maintain the highest standards of "Philco quality."
This present example offers a map showing the advance of the United States military from Hawaii to Saipan, Luzon, and Iwo Jima, with Japan appearing as the final destination for the U.S. WWII effort in the Pacific theatre. The arrow that stretched across the Pacific and points down to Japan includes subtle and ominous detail within, that being what appears to be a warhead.
Condition: Poster is in B+ condition, offering bright colors on mostly clean paper. There is some discoloration near some corners and outer margins. The screen print poster is backed to a sturdy card stock, likely as issued.
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