By: The Looart Press
Date: 1968 (printed) Colorado Springs
Dimensions: 21 x 30 inches (53.5 x 76.25 cm)
This is an original 1960s vintage poster for the Vail ski resort. This poster shows three different views of the mountain: the first is a wide view of the front of the mountain; the second is a view of the Vail ski village; and the third is a wide view of the backside of the mountain. At the top of the poster is the Vail logo, and in a yellow sans serif text underneath, “Colorado Ski Country USA.”
Vail ski resort was founded on December 15, 1962 by Earl Eaton, Pete Seibert, and Harley Higbie, among others. The name Vail comes from Charles Vail, who designed the highway that passes through the area. There were originally three lifts, including one gondola. Unlike other Colorado ski towns like Aspen and Breckenridge, which operated as mining towns in the 19th century, Vail was built in the 1960s for the purpose of being a ski village. It is the third-largest single-mountain ski resort in the United States after Big Sky and Park City.
With beautiful coloring and fine composition, this vintage print of Vail ski resort is a beautiful example of a 1960s travel poster.
Looart was founded in 1947 by Orin Loo out of the family garage, whom had early success creating greeting cards. Orin's wife Miriam then started a company called Current that sold “Post-A-Notes” in bulk to local churches advertising them as a fundraising item. In the 1960s Orin and Miriam’s sons, Dusty and Gary merged the two companies to for the Looart Press which would produce remarkable travel posters and prints among other items until the business sold in 1987 for $115 million.
Condition: Poster is in A+ condition, stored for decades with no bends, folds, tears, or holes. The condition of this poster can easily be described as like-new, museum quality.
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