1975 World Trade Center Observation Deck Brochure
DESCRIPTION
Printed decades before the attacks of September 11, this official World Trade Center brochure preserves a hopeful vision of the Twin Towers that history would ultimately transform into one of America's most poignant symbols.
The World Trade Center had scarcely become an icon before this brochure invited visitors to experience it firsthand. Issued by the Port Authority of New York & New Jersey during the 1970s, it captures the Twin Towers at the height of their optimism, presenting the complex not only as the world's tallest buildings but as New York City's newest destination. Viewed today, it preserves an evocative portrait of the World Trade Center decades before it became one of the most significant historic sites in modern American history.
The Closest Some of Us Will Ever Get to Heaven
The brochure opens with the unforgettable slogan, "The Closest Some of Us Will Ever Get to Heaven." Intended simply as a clever advertisement for the Observation Deck, the phrase has taken on an unintended poignancy since the events of September 11, 2001. A dramatic aerial photograph fills the cover, while the interior unfolds into a panoramic, labeled view from the top of the South Tower accompanied by visitor information, nearby attractions, and details about the restaurants, shopping, and public art that made the World Trade Center a destination in its own right.
Issued during the Twin Towers' formative years, this brochure captures a brief moment when the World Trade Center symbolized the future of American architecture, commerce, and tourism. Its bold photography, distinctive 1970s graphic design, and optimistic messaging stand in powerful and moving contrast to the events of September 11, 2001, which forever transformed both the skyline and the public's perception of the complex. It provides an authentic record of the experience of visiting the original Observation Deck, preserving panoramic views and a perspective of New York City that will never be seen again.
CONDITION
1200 W. 35th Street #425 Chicago, IL 60609 | P: (312) 496 - 3622