1918 Sure! We’ll Finish the Job - Victory Liberty Loan
DESCRIPTION
This powerful World War I propaganda poster, “Sure! We’ll Finish the Job – Victory Liberty Loan,” was designed in 1918 by the American illustrator Gerrit A. Beneker and printed in Chicago. It stands among the most recognizable images of the final Liberty Loan campaign, presenting a confident, determined American worker as the embodiment of national resolve at the war’s conclusion.
The composition centers on a half-length laborer in a blue work shirt, overalls, and cap, sleeves rolled and posture upright, projecting strength and reliability. His direct gaze and slight smile convey confidence as he reaches into his pocket, signaling financial support. Four campaign buttons on his chest mark prior Liberty Loan participation, reinforcing his credibility. The bold slogan above and “Victory Liberty Loan” below frame him as both speaker and symbol, while Beneker’s focus on heroic industrial workers heightens the image’s impact.
Issued at the close of World War I, this poster supported the fifth and final bond drive, the Victory Liberty Loan, which sought to finance the war’s lingering costs and bring American troops home. Even after the armistice, the U.S. government relied on public participation to stabilize finances and complete its commitments abroad. Beneker’s image was carefully calibrated to appeal to the broad working public, suggesting that if an ordinary laborer could continue to give, so too could the nation.
CONDITION
1200 W. 35th Street #425 Chicago, IL 60609 | P: (312) 496 - 3622