1944 Volunteer For Victory - American Red Cross
DESCRIPTION
This dynamic World War II poster, created for the American Red Cross, features a bold photographic composition by renowned photographer Toni Frissell.
The image captures a determined Red Cross volunteer standing confidently atop a flagpole platform, flanked by two large Red Cross flags billowing against a vibrant sky. Her stance is firm, wind catching her cape and skirt, creating a sense of motion and urgency. Above her, the message “Volunteer for Victory” arcs across the top, while below, the call to action urges viewers to “Offer your services to your Red Cross.”
Designed to inspire civilian participation during the war, this poster is a striking example of wartime visual propaganda using photography instead of illustration—a method that helped lend realism and immediacy to its message. Toni Frissell, known for her fashion photography and later for her wartime photojournalism, was one of the first female photographers to work for the Red Cross, the Women’s Army Corps, and the Air Force. Her ability to blend heroism with elegance is evident in the subject's poised yet powerful presence.
Posters like this played a critical role in recruiting thousands of women for vital volunteer efforts on the home front and abroad. The American Red Cross was essential to wartime medical care, disaster relief, and support services for both soldiers and civilians. Through bold visuals and compelling typography, this piece represents the spirit of American resolve and the vital role of women in achieving victory during WWII.
Toni Frissell (1907–1988) was a trailblazing American photographer who began her career shooting fashion for Vogue before turning to wartime photojournalism. During World War II, she served as chief photographer for the American Red Cross and created powerful images of military personnel and volunteers, including her renowned series on the Tuskegee Airmen. After the war, she continued her work photographing presidents, world leaders, and everyday life across America
CONDITION
1200 W. 35th Street #425 Chicago, IL 60609 | P: (312) 496 - 3622