By: The Looart Press
Date: 1968 (printed) Colorado Springs
Dimensions: 21 x 30 inches (53.5 x 76.25 cm)
This is an original 1960s vintage poster for the Hart Skis company. The poster shows a circle containing a skier flying through the air while wearing Hart gear. The title text “Hart Ski” is below the circle in a white italicized font.
Founded in St. Paul, Minnesota in 1955, the Hart Skis company revolutionized the design of modern skis when they introduced the laminated metal ski. This ski allowed for greater mobility, quickness of movement, and speed. By the late 1960s, Hart Skis was shipping out 144,000 pairs of skis per year, achieving revenues of tens of millions of dollars.
With beautiful coloring and fine composition, this vintage print for Hart Skis is a beautiful example of a 1960s fine art poster.
Looart was founded in 1947 by Orin Loo out of the family garage, whom had early success creating greeting cards. Orin's wife Miriam then started a company called Current that sold “Post-A-Notes” in bulk to local churches advertising them as a fundraising item. In the 1960s Orin and Miriam’s sons, Dusty and Gary merged the two companies to for the Looart Press which would produce remarkable travel posters and prints among other items until the business sold in 1987 for $115 million.
Condition: Poster is in A+ condition, stored for decades with no bends, folds, tears, or holes. The condition of this poster can easily be described as like-new, museum quality.
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