By: The Looart Press
Date: 1968 (printed) Colorado Springs
Dimensions: 21 x 30 inches (53.5 x 76.25 cm)
This is an original 1960s vintage poster for the Snowmass ski resort, near Aspen, Colorado. This poster shows skiers at the top of the mountain. It is bisected on the horizontal axis, dividing the scene into two sections of snow and sky. In the upper left corner appears the title text, “Snowmass-at-Aspen,” flanked by a stylized purple columbine flower.
Opened on December 17, 1967, Snowmass ski resort is owned and operated by the Aspen Skiing Company. Former Olympic ski racer Bill Janss spent nine years buying ranches in the Bush Creek Valley for the Snowmass project, inspired by a friend who said that the slopes of Baldy Mountain were ideal for skiing. Because of his years of skiing in Europe, Janss planned Snowmass to emulate the look and atmosphere of ski villages in the Alps. When Snowmass opened, there were five chairlifts and 50 miles of trails; lift tickets were $6.50 and rooms in the slopeside lodges were $20. Known for a family-friendly atmosphere, Snowmass also includes many terrain parks, mogul runs, and extreme skiing areas.
Looart was founded in 1947 by Orin Loo out of the family garage, whom had early success creating greeting cards. Orin's wife Miriam then started a company called Current that sold “Post-A-Notes” in bulk to local churches advertising them as a fundraising item. In the 1960s Orin and Miriam’s sons, Dusty and Gary merged the two companies to for the Looart Press which would produce remarkable travel posters and prints among other items until the business sold in 1987 for $115 million.
Condition: Poster is in A+ condition, stored for decades with no bends, folds, tears, or holes. The condition of this poster can easily be described as like-new, museum quality.
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