By: The Looart Press
Date: 1968 (printed) Colorado Springs
Dimensions: 21 x 30 inches (53.5 x 76.25 cm)
This is an original 1960s vintage Skip poster for Sun Valley, Idaho featuring a skier bounding through that sought-after powder snow of the Rocky Mountains. Sun Valley is a popular ski resort primarily situated on Bald Mountain, near Ketchum, Idaho.
Established in 1936, Sun Valley is America's oldest ski resort and came to be when Count Felix Schaffgotsch, under the hire of Union Pacific Railroad chairman Averell Harriman, set out in search of the perfect spot for a grand American Ski Resort. Upon reaching the Wood River Valley, Count Felix Schaffgotsch was overwhelmed by the area and wired his employer, saying: "This combines more delightful features than any place I have ever seen in Switzerland, Austria or the U.S. for a winter resort.”
Looart was founded in 1947 by Orin Loo out of the family garage, whom had early success creating greeting cards. Orin's wife Miriam then started a company called Current that sold “Post-A-Notes” in bulk to local churches advertising them as a fundraising item. In the 1960s Orin and Miriam’s sons, Dusty and Gary merged the two companies to for the Looart Press which would produce remarkable travel posters and prints among other items until the business sold in 1987 for $115 million.
Condition: Poster is in A+ condition, stored for decades with no bends, folds, tears, or holes. The condition of this poster can easily be described as like-new, museum quality.
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