By: The Looart Press
Date: 1968 (printed) Colorado Springs
Dimensions: 21 x 30 inches (53.5 x 76.25 cm)
This is an original 1960s vintage poster showing the Alta ski resort in Utah. The poster shows a skier racing down a hill in between tall pine trees. Below the skier is the title text “Alta,” shown in a lowercase red and black sans serif font. The pop-y, graphic style of the text contrasts with the more classic image of the skier.
Alta is one of the oldest ski resorts in the United States, it opened its first lift in 1939, offering guests a single ride for 25 cents. Located just 30 miles from the Great Salt Lake, Alta is in a unique microclimate that receives an average of 545 (13.8 m) inches of high volume, low moisture snow annually. Alta is one of the three remaining resorts in America to prohibit snowboarders––the others being Deer Valley in Colorado and Vermont’s Mad River Glen.
With beautiful coloring and fine composition, this vintage print of Alta ski resort is a beautiful example of a 1960s travel poster.
Looart was founded in 1947 by Orin Loo out of the family garage, who had early success creating greeting cards. Orin's wife Miriam then started a company called Current that sold “Post-A-Notes” in bulk to local churches advertising them as a fundraising item. In the 1960s Orin and Miriam’s sons, Dusty and Gary merged the two companies to form the Looart Press which would produce remarkable travel posters and prints among other items until the business sold in 1987 for $115 million.
Condition: Poster is in A+ condition, stored for decades with no bends, folds, tears, or holes. The condition of this poster can easily be described as like-new, museum quality.
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