By: The Looart Press
Date: 1968 (printed) Colorado Springs
Dimensions: 21 x 30 inches (53.5 x 76.25 cm)
This is an original vintage travel poster by Colorado Springs-based company Looart Press, produced in the late 1960s.
This print shows a view of the Fontana del Moro in Rome’s Piazza Navona. Originally designed in 1575 by Giacomo della Porta, the fountain was updated by Gian Lorenzo Bernini in 1653. Placed in a basin of rose-colored marble, the fountain represents a moor or African standing in a conch shell, wrestling with a dolphin, surrounded by four Tritons. Piazza Navona is one of the most famous and recognizable plazas in Rome. The title text “Roma” and subtext “Piazza Navona” appear in the upper-left corner in a white serif font.
With beautiful coloring and fine composition, this vintage print of Rome is a sterling example of a 1960s travel poster.
Looart was founded in 1947 by Orin Loo out of the family garage, whom had early success creating greeting cards. Orin's wife Miriam then started a company called Current that sold “Post-A-Notes” in bulk to local churches advertising them as a fundraising item. In the 1960s Orin and Miriam’s sons, Dusty and Gary merged the two companies to for the Looart Press which would produce remarkable travel posters and prints among other items until the business sold in 1987 for $115 million.
Condition: Poster is in A+ condition, stored for decades with no bends, folds, tears, or holes. The condition of this poster can easily be described as like-new, museum quality.
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