By: The Looart Press
Date: 1968 (printed) Colorado Springs
Dimensions: 21 x 30 inches (53.5 x 76.25 cm)
This is an original vintage travel poster by Colorado Springs-based company Looart Press, produced in the late 1960s.
The print shows a view of Paris’s Eiffel Tower with multicolored balloons floating in the foreground. Designed by Gustave Eiffel, the tower was built between 1887 and 1889 and is one of the most iconic and instantly recognizable of French landmarks. The poster perhaps draws inspiration from Stanley Donen’s 1957 musical-comedy film Funny Face, in which Audrey Hepburn is seen jaunting around Paris with multicolored balloons, around gardens and by famous landmarks. The title text “Paris” appears in the upper-left corner in a whimsical white serif font.
With beautiful coloring and fine composition, this vintage print of Paris is a sterling example of a 1960s travel poster.
Looart was founded in 1947 by Orin Loo out of the family garage, whom had early success creating greeting cards. Orin's wife Miriam then started a company called Current that sold “Post-A-Notes” in bulk to local churches advertising them as a fundraising item. In the 1960s Orin and Miriam’s sons, Dusty and Gary merged the two companies to for the Looart Press which would produce remarkable travel posters and prints among other items until the business sold in 1987 for $115 million.
Condition: Poster is in A+ condition, stored for decades with no bends, folds, tears, or holes. The condition of this poster can easily be described as like-new, museum quality.
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