By: The Looart Press
Date: 1968 (printed) Colorado Springs
Dimensions: 21 x 30 inches (53.5 x 76.25 cm)
This is an original vintage travel poster by Colorado Springs-based company Looart Press, produced in the late 1960s.
The print shows a view of Old Faithful in Wyoming’s Yellowstone National Park. The majority of the foreground consists of runoff from the geyser. The poster shows the geyser mid-eruption before a beautiful blue sky. The poster is labeled “‘Old Faithful’ Yellowstone National Park” in the lower central portion of the print, and the title text “Yellowstone” is at the top of the poster in a light yellow serif font.
With beautiful coloring and fine composition, this vintage print of Yellowstone National Park is a sterling example of a 1960s travel poster.
Looart was founded in 1947 by Orin Loo out of the family garage, whom had early success creating greeting cards. Orin's wife Miriam then started a company called Current that sold “Post-A-Notes” in bulk to local churches advertising them as a fundraising item. In the 1960s Orin and Miriam’s sons, Dusty and Gary merged the two companies to for the Looart Press which would produce remarkable travel posters and prints among other items until the business sold in 1987 for $115 million.
Condition: Poster is in A+ condition, stored for decades with no bends, folds, tears, or holes. The condition of this poster can easily be described as like-new, museum quality.
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