By: The Looart Press
Date: 1968 (printed) Colorado Springs
Dimensions: 21 x 30 inches (53.5 x 76.25 cm)
This is an original 1960s vintage poster for the Davos ski resort in eastern Switzerland. The poster shows a skier jumping through the air in a bright red jacket. Above the skier is the title text “Davos,” and at the bottom in a thin text, “Parsenn” and “Suisse.” Parsenn is the name of one of the mountains in the larger Davos area.
Davos gained prominence in the 19th century as a mountain health resort, and is perhaps best known today as the host of the World Economic Forum––often referred to simply as “Davos.” The town’s ski resort complex is one of the largest in Switzerland. Parsenn was discovered in 1895 by four English tourists who got lost, and is now seen as the birthplace of modern skiing in Switzerland. Parsenn is home to the world’s longest ski run. Called the “Parsenn descent,” it is just around 12 km (7.5 miles) long and is only accessible when there is heavy snowfall.
With beautiful coloring and fine composition, this vintage print of Davos ski resort is a beautiful example of a 1960s travel poster.
Looart was founded in 1947 by Orin Loo out of the family garage, who had early success creating greeting cards. Orin's wife Miriam then started a company called Current that sold “Post-A-Notes” in bulk to local churches advertising them as a fundraising item. In the 1960s Orin and Miriam’s sons, Dusty and Gary merged the two companies to form the Looart Press which would produce remarkable travel posters and prints among other items until the business sold in 1987 for $115 million.
Condition: Poster is in A+ condition, stored for decades with no bends, folds, tears, or holes. The condition of this poster can easily be described as like-new, museum quality.
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