By: The Looart Press
Date: 1968 (printed) Colorado Springs
Dimensions: 21 x 30 inches (53.5 x 76.25 cm)
This is an original vintage travel poster by Colorado Springs-based company Looart Press, produced in the late 1960s.
This print shows a red and white Dutch windmill with a creek in the foreground. Used for centuries, windmills have served many purposes––the most important of which is to pump water out of the lowlands and back into the rivers beyond the dikes so that the land could be farmed. The windmill is one of the most iconic and instantly recognizable symbols of Holland. The title text “Holland” appears in a white sans serif font at the bottom of the poster.
With beautiful coloring and fine composition, this vintage print of Holland is a sterling example of a 1960s travel poster.
Looart was founded in 1947 by Orin Loo out of the family garage, whom had early success creating greeting cards. Orin's wife Miriam then started a company called Current that sold “Post-A-Notes” in bulk to local churches advertising them as a fundraising item. In the 1960s Orin and Miriam’s sons, Dusty and Gary merged the two companies to for the Looart Press which would produce remarkable travel posters and prints among other items until the business sold in 1987 for $115 million.
Condition: Poster is in A+ condition, stored for decades with no bends, folds, tears, or holes. The condition of this poster can easily be described as like-new, museum quality.
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