1930s Big Sky - American Airways (Watercolor Advertising Proof)
By: Anonymous
Date: 1930-34 (circa)
Dimensions: 30 x 20 inches (76 x 51 cm)
A one-of-a-kind hand-painted watercolor or gouache illustration likely created between 1930 and 1934 as a promotional piece for American Airways, the predecessor to American Airlines which operated under that name from 1930-1934. This artwork would have been a proof for a potential advertising campaign that sought to promote the convenience and speed of air travel, which was still a relatively new mode of transportation for the public.
Featuring bold typography and a streamlined airplane design, the illustration embodies the Art Deco style that was popular in aviation advertising during this period. The phrase "by sky" and the use of red, white, and blue colors reinforce the excitement and modernity of air travel at the time. With its dynamic composition and period-specific style, this illustration captures the spirit of innovation and progress that defined the golden age of flight.
The watercolor illustration was created on "Paramount" Illustrator Board, a high-quality surface produced by Devoe & Reynolds Co., a well-known manufacturer of art supplies with origins dating back to the mid-18th century. Their materials were widely used by commercial artists for posters and advertising from the 1930s - 1960s.
Condition: This piece is in fine to very fine condition with some discoloration, soiling, and faint smearing of the red paint in the word "by."
Inventory #92288
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