1984 El Inter Americano
By: Rubén Travieso
Date: 1984 (published)
Dimensions: 24 x 18 inches (61 x 45.75 cm)
This is a vibrant and playful pictorial map, by Rubén Travieso, created for Eastern Airlines, the "Official Airline of Carnaval Miami," in 1984. The map uses a bold, cartoonish style to celebrate the rich cultures and colorful landscapes of Latin America, while promoting Eastern Airlines as the connection between the Americas. It emphasizes the airline’s role in bridging the gap between North, Central, and South America, depicting the journey as an exciting and festive experience.
The map features a jubilant scene of people riding on top of a whimsical airplane flying across a night sky. The passengers represent diverse cultural icons, characters, and traditions, from musicians to dancers, symbolizing the cultural vibrancy of Latin America. Below, the colorful landscapes of the region are depicted with exaggerated geographical and cultural highlights, including iconic landmarks like Mayan pyramids, tropical rainforests, and bustling cityscapes. Surrounding the region are hot air balloons decorated with national flags, symbolizing the unity and celebration of the Americas.
Celebration of Carnaval, Travel, and Latin American Culture
The rainbow leading to the plane and the festive explosion of confetti reflect the joy and energy of Carnaval Miami, a cultural event central to this artwork’s theme. The connection between festivities and travel is reinforced by Eastern Airlines’ slogan, "Las alas de América" (The Wings of America), which ties the airline to a sense of celebration, community, and exploration. This map doesn’t just advertise destinations; it celebrates the cultural and natural beauty of the regions it serves.
Designed with humor and energy, this map is more than just an airline advertisement—it’s a vibrant piece of art that captures the spirit of Latin America and the excitement of travel. The use of caricatures, bright colors, and cultural symbolism makes it a timeless reflection of the era’s optimism and the burgeoning connection between the Americas. It stands as both a historical artifact of Eastern Airlines’ marketing and a cheerful homage to Latin American culture.
Condition: This poster is in A condition with some faint stress lines near the bottom from previously being rolled. This poster lays flat without linen backing and presents vibrant colors with full margins on all sides.
Inventory #12942
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